Don't have an account management strategy?
Existing customers and merchants are a critical revenue source for every organization. Meeting your growth targets requires businesses to establish well-defined account management processes and tools that not only retain existing customers, but also enable sales teams to identify, and execute growth opportunities within their account base.
At NetAmbit our teams are dedicated to ensure that not your sales team achieve their account management targets, but your partners pursue a growth strategy as well which in turn benefits you in the longer term.
Act now for account growth
At NetAmbit, we focus on growing your accounts rather than just retaining them! We start by focusing on four critical tactics
IDENTIFY GROWTH OPPORTUNITIES WITHIN ACCOUNTS
We enable your selling partners to drive growth conversations — and provide them with the right tools and support to make it easier to identify and pursue improvement opportunities.
BUILD GROWTH-ORIENTED TEAMS
Selling is a team sport. At NetAmbit we function as one big team to drive growth-oriented behaviors: critically evaluate your business needs, deliver unique perspectives and creatively brainstorm improvement opportunities.
MEASURE AND TRACK ACCOUNT GROWTH
By tracking account health and right metrices, teams can better determine where to direct customer improvement efforts.
CLEAR ROLES AND JOB DEFINTIONS
At NetAmbit we believe in niche and expertise and assign roles and responsibilities to reduce role complexity, improve efficiency and lower churn
A formal strategic account management program can
Foster customer loyalty
Engage with your partners and customers on a daily basis, ensuring rapid reponse to their problems and hence improved loyalty index
Strong relationships with your partners help develop stable revenue streams and stimulate growth
Up-selling and cross-selling to help you increase revenues and profitability
Heightened account control
Build close, long-lasting relationships with your clients and partners
Partner with India's Best B2B Sales management company
Relationship is Key
Relationship selection can make or break the profitability of an account. Relationships can vary from a very resource-intensive one such as customer operating partnerships, to moderately/low resource-intensive such as user journey management
It is critical to be extremely clear about what kind of relationship fits which account. The key factors in account relationship selection are: (1) potential margin; (2) operating fit; and (3) relationship versus buyer transactions.
The real art of selling relationships is to understand where each relationship should end up, and to systematically steer each account into the most profitable configuration.