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NetAmbit is India’s most respected financial services distribution company with
a pan-India presence catering to over 150 cities covering the length and breadth
of the country. It has a highly profitable business model with strong distribution
channels retailing a range of different products like Life insurance, General Insurance-
Health Insurance, Motor Insurance and Travel Insurance etc., Mutual Funds and SIPs
are also offered in this range. The company has pioneered the Direct Marketing Model
which is now generically referred to as the ‘NetAmbit Model’ in the industry. NetAmbit
has optimized this model to create efficiencies higher than any other player in
the industry. The company caters to the largest section of population in India as
compared to any other financial services company.
Channels
NetAmbit distributes financial products to its customers through several different
channels. They are as listed below :-
Direct Marketing Model
The direct marketing or ‘hub and spoke’ model has been NetAmbit’s mainstay since
its inception. The company has over time perfected processes around this model to
the extent that it is generically known as the ‘NetAmbit Model’ in the insurance
and financial products industry.
The direct marketing team operates out of centralized centres in Noida, Delhi, Bangalore,
Chennai, Mumbai and Kolkata. Leads generated by this team are then serviced by field
agents in over 150 cities across the country, offering customized products according
to the customer’s needs.
This model has a built capacity of over 3500 workstations and 800 field executives
across India. Back end operations for the entire country are handled centrally from
the corporate office in Noida.
Branch Network
NetAmbit operates independent sales teams directly from 34 branches pan-India. This
is hence also referred to as the Branch Network Model. This team creates and converts
their own leads and is instrumental in setting up the NetAmbit brand in the minds
of out consumers. The channel is also supported by the direct marketing strength
in order to optimize business and increase efficiency.